Beverage

Mars Drinks debuts 100% recyclable Freshpack

Single-serve brewing system gets first two drink pouches in recyclable material, said to reduce the package footprint from 40% to 44%, depending on method of disposal.

May 17, 2012

Beverage: Page 96

Beverage

Pinup girls position value beer brand for growth

Canada’s Sleeman Brewing updates the package design for Old Milwaukee beer with pinup-girl graphics, positioning the brand for growth against major mainstream beers.

May 14, 2012

Beverage

Miller High Life packaging helps Americans salute military veterans

Miller High Life, Iraq and Afghanistan Veterans of America, and Operation Homefront join forces to help veterans “Live the High Life.”

May 10, 2012

Beverage

Shadow Beverages, GNC enter ready-to-drink beverage market

Advanced Nutrition Beverage line employs 38-mm compression-molded polypropylene caps on PET bottles.

May 9, 2012

Beverage

Beverage Roundtable: EXTRA | Rob Wallace on how to disrupt with beer

After shooting the "Craft beermania!" episode of Beverage Roundtable, Guest Critic Rob Wallace spent some extra, quality time at the offices of Packaging World. This video includes some additional insights on package design in the craft beer category. See the links below for a more detailed critique of Viru beer and one of Rob's own designs.

May 7, 2012

Beverage

Beverage Roundtable: EXTRA | How to disrupt, with beer

Why I chose Viru for the 'Craft Beermania' episode, and how it informed our own approach to designing a premium microbrew.

May 7, 2012

Beverage

Craft brewers pick bottle can for limited-edition Chaka ale

A resealable aluminum bottle provides differentiation, as well as light weight and shelf-life advantages for limited-release handcrafted ale.

May 1, 2012

Beverage

One can line begets another

Oriental Brewery was so pleased with the turnkey, high-speed, highly automated can line it installed last year, it’s installing a near twin this year.

April 30, 2012

Beverage

Distinctive PET bottle for rum

The launch of McCormick Distilling Co.'s new Montego Bay Coconut Rum is marked by packaging with eye-catching design and color that gives the new brand strong shelf appeal.

April 27, 2012

Beverage

Glass bottle, wooden box present Generation Ale premium beer

Sold hand-wrapped, the embossed bottle recognizes Shepherd Neame’s five generations and showcase the premium ale, without the need for labels.

April 27, 2012

Beverage

Beverage Roundtable: Craft beermania!

What's the best package design to use in a craft beer category overflowing with creativity? Pull up a virtual bar stool, watch and learn — then throw-down a tip in the comments thread.

April 26, 2012

Beverage

Xango moves to PET for nutritional supplement beverage

Switch from glass to plastic provides economic and sustainable packaging advantages for its Xango Juice.

April 25, 2012

Beverage

Almond flavour sparkling water in 'sleek' can

Noah’s has expanded its line-up again, becoming the first sparkling spring water with natural almond flavor.

April 24, 2012