Beverage

Beverage Roundtable: EXTRA | Rob Wallace on how to disrupt with beer

After shooting the "Craft beermania!" episode of Beverage Roundtable, Guest Critic Rob Wallace spent some extra, quality time at the offices of Packaging World. This video includes some additional insights on package design in the craft beer category. See the links below for a more detailed critique of Viru beer and one of Rob's own designs.

May 7, 2012

Beverage: Page 97

Beverage

Beverage Roundtable: EXTRA | How to disrupt, with beer

Why I chose Viru for the 'Craft Beermania' episode, and how it informed our own approach to designing a premium microbrew.

May 7, 2012

Beverage

Craft brewers pick bottle can for limited-edition Chaka ale

A resealable aluminum bottle provides differentiation, as well as light weight and shelf-life advantages for limited-release handcrafted ale.

May 1, 2012

Beverage

One can line begets another

Oriental Brewery was so pleased with the turnkey, high-speed, highly automated can line it installed last year, it’s installing a near twin this year.

April 30, 2012

Beverage

Distinctive PET bottle for rum

The launch of McCormick Distilling Co.'s new Montego Bay Coconut Rum is marked by packaging with eye-catching design and color that gives the new brand strong shelf appeal.

April 27, 2012

Beverage

Glass bottle, wooden box present Generation Ale premium beer

Sold hand-wrapped, the embossed bottle recognizes Shepherd Neame’s five generations and showcase the premium ale, without the need for labels.

April 27, 2012

Beverage

Beverage Roundtable: Craft beermania!

What's the best package design to use in a craft beer category overflowing with creativity? Pull up a virtual bar stool, watch and learn — then throw-down a tip in the comments thread.

April 26, 2012

Beverage

Xango moves to PET for nutritional supplement beverage

Switch from glass to plastic provides economic and sustainable packaging advantages for its Xango Juice.

April 25, 2012

Beverage

Almond flavour sparkling water in 'sleek' can

Noah’s has expanded its line-up again, becoming the first sparkling spring water with natural almond flavor.

April 24, 2012

Beverage

Wine-label design is a family affair

Family vineyard uses subtle symbols in its wine label graphics and logo to express the idea of family and the legacy of its vineyard.

April 17, 2012

Beverage

Coors Banquet heritage cans to make limited appearance

Can designs dating back to 1936 to show the history of the beer brand as part of the Coors Banquet ‘Grab the Legend’ program.

April 12, 2012

Beverage

Handled PET sports flip-top closure

Handling ease and product visibility take center stage in the newly developed 89-oz PET container for Tropicana Pure Premium.

April 10, 2012

Beverage

Beverage Roundtable: Hold your liquor!

Will the Skinny Girl fade away? Is Absolut a victim of its own success? And what about the cap on that high-touch bottle of Oronoco Rum? They're all great, but if you designed them, would you change anything? Watch, then join the conversation in the comments thread below.

April 9, 2012