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IML ice cream packaging wins awards for trailblazing design

New IML packaging for South African brand Dairymaid Ice-Cream elevates the product’s shelf impact with a compact and streamlined look.

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From a traditional scoop of vanilla ice cream to cheesecake ice cream with blueberries, Dairymaid's range of flavors caters to all tastes. The brand new in-mold labeled packaging elevates the Dairymaid Ice-Cream treats’ shelf impact. The streamlined IML packaging has a seamless design, is compact, and allows efficient stacking.

Plastic packaging producer Dairypack Tubs,  a division of Polyoak Packaging, tasked Verstraete IML with the development of the new Dairymaid ice cream packaging. Now, the new Country Fresh packaging is the first ice cream packaging in South Africa with an IML label that covers the entire lid.

“The new IML packaging in 1.8-liter and 1.5-liter formats catches your eye on the shelf thanks to its streamlined and seamless design,” says Joe Kaddoum, IML Regional Sales Manager MEA, Verstraete. “The orange-peel IML label covers the majority of the tub and the entire lid. Orange peel is the most popular look and feel option for a number of reasons: The film is cost-efficient and process-friendly. And the branding opportunities of in-mold labeling are endless. On top of that, the new design excels in user-friendliness. Check the ‘open here’ corner. Because the packaging is so compact, shop owners are able to stack up to 25 percent more, and the packaging fits perfectly in small, modern freezers.”

The efficient stacking of the new IML packaging has made transport more stable and safer.Thanks to advanced injection-molded technology, the package weighs 10% less, which reduces the ecological footprint. Moreover the packaging and the IML label are recyclable.

Dairypack Tubs’s IML packaging won a Worldstar Award in 2017 and an Afristar Award in 2016. “As a market leader you have to keep innovating,” says Wendy Rautenbach, Category Head, Dairymaid. “We are very pleased with these awards because we know it is a real market game changer.

“For this big project we wanted to collaborate with a plastic packaging producer with the necessary expertise. We knew that Dairypack Tubs was the right choice for a project of this size. This is the second time Dairypack Tubs has won an Afristar Award for IML packaging with Verstraete IML labels. The award is therefore great recognition of Dairypack Tubs and Verstraete IML's expertise.”

Says Ettienne Pretorius, Commercial Manager, Dairypack Tubs, “Why did we choose Verstraete IML as our IML partner? The choice of materials and the efficiency of the production process are great. Moreover, with Verstraete IML we are confident of a quality product and first-class service.We gladly recommend Verstraete IML as a worldwide partner for IML labels."

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