New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.

Swiss milk gets graphically-enhanced gabletops

Milchzentrale Bad Ragaz is banking on cartons that offer higher-profile positioning.

Pw 6272 Web Milch
During early Summer 2008, Milchzentrale Bad Ragaz, a Switzerland-based dairy coop, began marketing "Milch aus der Ferienregion Heidiland" (milk from the holiday region Heidiland) and "Biomilch" (organic milk) in Diamond Pure-Pak® Curve one-liter and half-liter gabletop cartons from Elopak (www.elopak.com).

The Elopak cartons are characterized by their large screw caps, ergonomically contoured easy-grip design, and expanded shelf-facing space for product information and promotional messages. The cartons are produced and filled on new Elopak RG21 equipment with integrated cap applicators.

The carton graphics were designed by Zweidler & Partner GmbH (www.zweidler.com), also of Bad Ragaz, and feature illustrations of the natural landscapes and spas of the Bad Ragaz/Heidiland region. Graphics are printed using UV-flexo technology. The dairy co-op likes the enhanced panel space for conveying higher-profile product image and information, as well as the easy-grip, easy-pour aspects of the cartons.
Test Your Smarts
Take ProFood World's food safety quiz to prove your knowledge!
Read More
Test Your Smarts
Discover Our Content Hub
Access ProFood World's free educational content library!
Read More
Discover Our Content Hub