Tyson group vice president of consumer products John Lea thinks fixed-weight packaging is the future of case-ready. At Tyson they prefer the term “net weight” to “fixed weight,” but either way it refers to the practice of making sure that random-weight packs differing by a few ounces are eliminated.
Introduced by Tyson in early 2003, fixed- weight packaging for poultry is a paradigm shift away from random- weight packaging and an affixed label. For consumers, it means package-to-package and store-to-store-consistency, Lea says. For Tyson and its customers like Wal-Mart, the scannable, bar-coded packs represent enormous potential. Shipment assortments can be tailored to the specific demographics of the individual store’s customers.
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