Uno cartons communicate deli-quality pizza in store

Uno Foods, Brockton, MA, offers a good example of how packaging is playing a pivotal role in this trend.

Uno Foods wanted to communicate one simple message for its line of 16 pizza products: A look that suggests better-than-delivery-quality pizza. Wright Design (www.wrightds.com) met the objective by creating new packaging that suggests an upscale version of an Uno restaurant take-out carton. The holistic design also links the new E-flute corrugated cartons, from Schiffenhaus (www.schiffenhaus.com), with fonts from new Uno menus to reinforce the strong link between the food prepared at Uno restaurants and the retail products.