Marketed under the Portions brand, the spreadable pâtés come in four single-serve, multilayer cups packaged inside a cylindrical outer carton. Two aspects give the cups marketing pluses over fresh pâté varieties: an oxygen barrier for shelf life and 60-cc cups for on-the-go convenience.
William Saurin says it has developed a proprietary process to sterilize the individual cups and assure taste as good as fresh pâté. “We are proud to launch the innovative Portions range under the William Saurin name, bringing a new way to consume pâtés,” says Eric Fleurance, product manager at William Saurin. “The input of RPC Barrier Containers France has been instrumental in delivering a great-tasting, convenient product to the consumer.”
The cups, from RPC Barrier Containers France (www.rpc.eu), are thermoformed in white PP/EVOH/PP. After filling, each cup is sealed with an aluminum foil closure and packed into the printed cylinder.
William Saurin says it has successfully launched its four-carton packs at leading French supermarkets in flavor varieties including Olive Chicken, Tomato Chicken, Country Pate, and Liver.
—Jim George
