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Sugar producer installs its own digital press

Most observers of the digital print for packaging scene would agree that the later the printing is done in the supply chain, the easier it is for brand owners to deliver on whatever customization or personalization initiative they are trying to execute.

Novarese Zuccheri of Italy uses this digital press to customize single-serve sugar packets.
Novarese Zuccheri of Italy uses this digital press to customize single-serve sugar packets.

So why not put the digital press in the end user’s facility rather than at a converter’s facility one rung up the supply chain? That’s exactly what the Italian company Novarese Zuccheri--a 50-year-old supplier of sugar that specializes in the single-serve packets ubiquitous in cafes, bars, restaurants, and coffee shops--has done in its plant in the Lombardy region of Italy. The press selected is an MVZ1000 from Italy’s Rigoli, shown for the first time at Ipack-Ima 2018 in Milan. A roll-to-roll wide-format inkjet printer, the press is powered by Memjet print heads. Rigoli, which has been involved in making printers and folders for 70 years, has integrated Memjet print heads numerous times over the years. In developing the MVZ1000, Rigoli got an assist from MATEK of Nizza Monferrato, Italy, a well-known provider of automation solutions.

Zsolt Tarjanyi of Rigoli, who described the Novarese Zuccheri installation at the Smithers Pira Digital Print for Packaging US 2019 conference June 2-4 in Orlando, says the whole MVZ concept was initiated by a brand owner (who prefers not to be identified) wanting to see digital print integrated into a packaging line that had been tailor-made by MATEK. At Novarese Zuccheri, the MVZ1000 is now digitally printing a variety of substrates for customers who see customized packaging as an important part of their future.

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