Vertical Markets: Page 316

Beverage

Drink can does a one-eighty

St. Louis-based Anheuser-Busch launched energy drink 180 in 30 U.S. markets in late January. The single 8-oz slim-line can is decorated with the 180 logo placed right side up on one side and inverted 180 degrees on the opposite side of the can.

March 31, 2001

Beverage

Award-winning design

The 2000 Mobius Advertising Awards’ Best of Show statue went to Sichuan Xialoin Design Co. (Chengdu, Sichuan, China) for its Shuijing Fang Liquor package design.

March 31, 2001

Beverage

Graphic 'Masterpiece'

Masterpiece Fundraising, Hayward, CA, a promoter and supplier for school fund-raising projects, recently added a line of gourmet coffees to its desert-oriented line of food.

March 31, 2001

Beverage

Graphics offer visual lullaby

When Concord, MA-based Welch’s came out with a new line of baby juice, it employed Bailey Design Group (Plymouth Meeting, PA) to create a bottle that clearly distinguished it from competitors and conveyed a sense of gentleness, quality, and comfort.

March 31, 2001

Beverage

Anheuser-Busch'tees up'golf-ball can

Beginning Feb. 26, 2001, St. Louis-based Anheuser-Busch made Michelob and Michelob Light available nationwide in new 12-oz aluminum cans with a golf ball decoration embossed onto can fronts and backs.

March 31, 2001

Beverage

Dynamic growth for O2 scavengers

Average annual growth of oxygen scavenger packaging products in the United States is forecast at a stunning 215% between now and 2003. That’s according to George O. Schroeder Associates (Appleton, WI), international consultants in flexible and rigid plastic food packaging.

March 31, 2001

Beverage

SoBe goes plastic for sport drinks

“With this package, we’re marrying functionality of the package with sports nutrition in the product,” says Bill Meissner, director of brand development for South Beach Beverage, Norwalk, CT.

March 31, 2001

Bakery & Snack

A different kind of portal (sidebar)

Capsule reviews

March 31, 2001

Beverage

A different kind of portal

While e-marketplaces, hubs, exchanges and portals cling to dear life now that funding sources have dried up, we’ve seen the quiet emergence of another type of so-called portal: Call it the “information portal.”

March 31, 2001

Beverage

Sporty pouch a U.S. first

Wanting to make a splash in the sports drink category, Hydrade Beverage is introducing a 500-mL stand-up pouch with a PET/foil/PET/PE structure.

March 31, 2001

Prepared & Canned Foods

Used equipment buyers offer 'suggestions'

Packaging machine buyers sound off about buying used or rebuilt packaging machines. Many say the process needs to resemble how they buy new equipment.

March 31, 2001

Conveying & Product Handling

Kit Kat Bites the 'Junkyard Dog'

To promote the best use of company equipment, Hershey Foods annually recognizes the team that saves the most money. Two packaging lines for Kit Kat Bites won for 2000.

March 31, 2001