Beverage

Vittel redesign stresses vitality

In the highly competitive market of Natural Mineral Waters, Vittel, the 150 year-old brand, needed to reinforce its positioning on the concept of vitality and emphasize those qualities on its brand and packaging design.

May 2, 2013

Leaders (UNIVERSAL TAXONOMY PFW): Page 274

Beverage

Analyzing Budweiser’s bowtie can

Has Budweiser gotten bent out of shape over nothing, or are contoured cans the shape of things to come?

May 2, 2013

Beverage

Energy drink takes flight in slim, aluminium can

New Fuga beverage—a mix of energy and herbal ingredients—launches in a slim, 12-oz aluminium can that provides consumer appeal and recyclability.

May 1, 2013

Beverage

Miller Time reinvented with sleek, easy-grip bottle

MillerCoors uses package design as a tool to influence the beer category, launching a sleek, contoured bottle for its Miller Lite brand that reinvents the drinking experience.

May 1, 2013

Beverage

Digitally printed shrink labels open possibilities at craft brewer

Bonfire Brewing Co. buys bright stock cans and self-decorates them with shrink sleeve labels. Thanks to digital printing, ‘we can change graphics at the drop of a hat.’

May 1, 2013

Beverage

PLA capsules adorn wine bottles

Trinity Oaks begins using compostable wine bottle capsules made from renewable materials.

April 25, 2013

Beverage

Off The Shelf: Interactive cap dispenses active ingredients

Pompton Lakes, NJ-based H2M has launched 989 On Demand, a rehydration beverage in a 19-oz PET bottle with a patented cap that holds vitamins, minerals, and electrolytes inside. The consumer twists the cap to release these active ingredients.

April 24, 2013

Beverage

Packaging helps grow global preservation markets

New BCC Research report forecasts growth around the world as packaging developments preserve foods and beverages.

April 22, 2013

Beverage

European bottled water company is certified as carbon-neutral

Croatian water bottler Jamnica earns CarbonFree certification in North America, offsetting its carbon emissions through investments in third-party programs.

April 19, 2013

Beverage

Organic wines in stand-up pouch are 'uncorked'

A line of three fruit-inspired wine varieties are launched in an eco-friendly stand-up pouch by organic winemaker Gilles Louvet.

April 17, 2013

Beverage

Shrink sleeve look for popular water

Contract Bottling, located in Sunderland in northeastern England, has developed a new shrink sleeve branding solution for its well-known Perfectly Clear brand of flavoured-water drinks.

April 11, 2013

Beverage

First frozen coffee drink kit stands up and stands out in flexible pouch

Frozen coffee blend kit to debut in the grocer’s freezer section in a brightly colored flex-pack featuring graphics that build on Seattle’s Best Coffee’s 40 years of coffee-making experience.

April 5, 2013

Beverage

'Considered Curation' directs design of herbal martini

Thoughtful selection and nurturing of each element of new ALTAR herbal martini line leads to brand that marries old-time apothecary with California contemporary.

April 5, 2013