Beverage

Retro label reflects vineyard's heritage

According to information on LovelyPackage.com, Western Australia winemaker Harvey River Bridge Estate approached strategic marketing agency brainCELLS in early 2010 to work on a new premium cider range called Graci.

September 14, 2011

Leaders (UNIVERSAL TAXONOMY PFW): Page 288

Beverage

Mocktail labels capture feeling of summer freedom and festivity

Kraft Foods' Crystal Light brand has launched a limited-edition product this summer in vibrant packaging designed by Landor Associates.

September 14, 2011

Beverage

Retro colors and patterns put 'glee back in tea'

Belgium's Barú Chai Tea line is a "pure, rich and honest, funny and crazy" mixture of tea and chocolate.

September 14, 2011

Beverage

Another honey of a bottle to buzz about

"B," The Honey-Cachaça Stinger is a new liquor brand co-founded by Formula 1 driver Nelson Piquet Jr. and friends.

September 14, 2011

Beverage

Simplicity differentiates Australian beer brand

For its contemporary beer brand, Vale Ale, McLaren Vale Beer Co. of South Australia uses a package design from Parallax Design that differentiates the brew from the category norm with its simplicity and modernity.

September 14, 2011

Beverage

Bomb Lager launches in cans

Bomb Lager, a new craft beer from New York-based Bomb Beer Co., has launched in 12 oz. cans.

September 13, 2011

Beverage

Wine in a can

French filler Cacolac has signed a contract with Australian company Barokes Pty Ltd. (now registered in Europe as Vinsafe International Pty Ltd.) licensing them to fill wine in a can using Barokes’ Vinsafe technology.

September 13, 2011

Beverage

Just Chill offers new four-pack

Colorful cans and cartons help California company market its ‘relaxation’ beverage.

September 12, 2011

Beverage

2011 Clear Choice Awards

The Glass Packaging Institute (GPI) announced the winners of its 2011 Clear Choice Awards.

September 12, 2011

Dairy

'Ground-breaking' soft drinks innovation

Britvic has shaken up the soft drinks industry by giving its iconic Tango brand a new twist with the launch of Turbo Tango, a ground-breaking soft drinks innovation targeted at teens. The innovation features ‘nitro-fuelled’ aerosol technology, which delivers a foamy blast of orange and a totally new drinking experience.

September 8, 2011

Beverage

Cartoon in a can boosts soft drink sales

German grocery chain Edeka Hessenring launches its own-brand cola in a novel six-pack carton, along with augmented reality that lets the ‘Sprudeltier’ out of the can.

September 8, 2011

Beverage

Color and shape define organic superfruit wine label design

Bright colors and flowing shapes help convey a sense of fun and entertainment for a new sangria brand made with organic ingredients.

September 6, 2011

Beverage

Diet Coke gets dressed for autumn

This fall, in a nod to the millions of people leaving a relaxing summer behind and embarking on a reenergized autumn, Diet Coke is launching a new, refreshed ad campaign and limited-time-only can design that will catch the eye of extraordinary individuals everywhere.

September 2, 2011