Salt rubs get contemporary redesign, flip-top closure

Morton Salt’s goal with its new line of sea salt rubs was to bring rubs indoors for uses beyond grilling. To meet that goal, Morton’s needed an attention-grabbing, functional, contemporary package that would live as well in the kitchen as it does on the patio.

Morton Salt turned to Berlin Packaging and its Studio One Eleven design division. Through contextual consumer research, the Studio One Eleven designers found that consumers preferred a sleek-waisted cylinder with a flip-top closure for one-handed use. Housing the three sea salt blends—Italian Roasted Garlic, Cracked Peppercorn and Herb, and Southwest BBQ—the packaging makes it easy to roast, grill, pan fry, or bake any kind of meat or fish.