Nesquik’s New Shrink-Sleeve Labels Make Packaging 100% Recyclable

Five years of R&D results in a new shrink-sleeve label for Nestlé’s Nesquik RTD dairy beverage packaging that is 100% recyclable and provides the required light-blocking functionality.

All seven Nesquik flavors will be available with the new recyclable shrink-sleeve label by June of this year.
All seven Nesquik flavors will be available with the new recyclable shrink-sleeve label by June of this year.

In recent months, Nestlé has transitioned the full-body shrink-sleeve label for its Nesquik ready-to-drink portfolio of flavored dairy beverages to a recyclable, yet still light-blocking, material. According to the company, the label is the first of its kind on-shelf and was engineered to address the recycling challenges associated with heavier-weight shrink-sleeve material, while providing product protection comparable to the label it replaces.

Traditionally, during the recycling process, shrink-sleeve labels sink to the bottom along with PET bottles in a float sink tank. This results in contamination of the rPET. Additionally, PETG label residue can cause clumping.

“With the former label, consumers could recycle Nesquik ready-to-drink bottles only after removing and disposing of the label sleeve, as communicated by the How2Recycle label included on the bottle sleeve,” explains Chastity McLeod, VP of Sustainability, Nestlé North America. “We’re transitioning to the recyclable label sleeve to help make it easier for the consumer to recycle the bottle and help increase the bottle’s ability to be sorted accurately at recycling facilities. With the new shrink sleeve, the entire Nesquik ready-to-drink bottle will be recyclable, meaning consumers can put the entire package—including cap, bottle, and shrink sleeve—into their recycling bin without needing to remove the sleeve.” 

Before the transition, Nestlé was using a white PETG material with light-blocking properties—an essential feature as Nesquik’s milk-based beverage has attributes such as taste, color, and vitamin level that are susceptible to light. Finding a replacement that was both recyclable and provided the same light-blocking functionality involved multiple tests across all seven Nesquik flavors. 


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