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Coconut Bliss finds packaging nirvana with plant-based pint cups

The maker of vegan frozen desserts is packaging its ice cream in eco-friendly pint packaging that features paperboard lined with a biopolymer resin made of sugarcane — plant-based packaging that meshes with its sustainable values.

Coconut Bliss packages its plant-based ice cream in equally sustainable plant-based packaging. Photo courtesy of Coconut Bliss.
Coconut Bliss packages its plant-based ice cream in equally sustainable plant-based packaging. Photo courtesy of Coconut Bliss.

Coconut Bliss has finally found eco-friendly packaging that aligns with its brand DNA. The Eugene, Oregon-based maker of organic, plant-based frozen desserts recently debuted its new pint packaging, which features paperboard lined with a plant-based polymer resin — a renewable package that reinforces its commitment to sustainability.

Coconut Bliss takes prides in offering minimally processed and ethically produced vegan ice creams, ice cream bars and cookie sandwiches. But its previous packaging didn’t live up to the company’s sustainable values. While Coconut Bliss did use recycled paperboard for its pint ice creams, it was lined with traditional petroleum-based PE resin. As a result, the package did not break down completely in landfills. (Most ice cream pint packaging is not recyclable because it is made of wet-strength paperboard, which prevents the pulping process from occurring in recycling.)

“All of our ingredients are 100 percent organic and non-GMO. We take a lot of care in sourcing our ingredients so that they are the highest quality. They are ethically sourced and sustainable,” says Darcey Howard, director of marketing at Coconut Bliss. “And so, it was really difficult for us to put all this care into such sustainable ingredients and making a product that we felt was incredibly good for people and for the Earth, but then we had to put it into packaging that was not good for the Earth because it has that petroleum-based resin. We knew that eventually we would want to switch to something that was much more sustainable.”

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