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VR comes to Happy Meal box

To celebrate the 30th anniversary of the Happy Meal in Sweden, McDonald's Sweden has developed Happy Goggles made from the Happy Meal box.

Virtual Reality comes to Happy Meals in Sweden.
Virtual Reality comes to Happy Meals in Sweden.

By re-folding the Happy Meal box, customers can create a pair of Virtual-Reality glasses that make it possible to experience Virtual Reality with a smartphone. McDonald's continually tests new ideas and, with Happy Goggles, Virtual Reality (VR) becomes available to everyone. Happy Goggles are a test designed to modernize the Happy Meal and provide a digital experience in addition to the physical toys usually found in the box.

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