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Agave is sweeter in 30% plant-based bottle

The first company of its size to switch to a plant-based bottle, Wholesome! transitions from a standard PET bottle to one made with 30% sugarcane.

The Wholesome! Green Bottle is a PET plastic made with 30% sugarcane.
The Wholesome! Green Bottle is a PET plastic made with 30% sugarcane.

Wholesome!, a provider of Fair Trade, Organic, and Non-GMO sugars, agave, honey, molasses, and stevia, says it believes that “life is sweeter when you pour your whole heart into all that you do.” This philosophy, reflected by the heart-shaped “m” in the Wholesome! brand logo, encompasses not only its products, but also its packaging.

“We want to minimize our footprint on the planet whenever possible, and that extends to our packaging,” says Wholesome! New Product Development Manager Lola Soyebo Harris. “We are always looking for ways to ensure we are using the most sustainable packaging options for our products. Keeping ourselves constantly aware of industry trends and packaging innovations in this space ensures we remain true to our sustainability commitment.”

Until recently, the company was using a recyclable, stock PET bottle for its Wholesome! Organic Blue Agave line. But when the opportunity arose to switch to a plant-based bottle, Wholesome! investigated the viability of the material for its packaging. “We wanted to ensure we utilized technology with a proven track record, and it was equally important that the resin was derived from ethanol that came from a reliable, plant-based resource such as sugarcane,” Soyebo Harris says.

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