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Coffee firm finds solution at PACK EXPO

Specialty coffee retailer scales up to boost production and expand distribution with a much more efficient band sealer found at PACK EXPO International 2014.

According to the United States Small Business Administration (SBA), the 28 million small businesses in America account for 54 percent of all U.S. sales. More and more, these small businesses are competing with larger companies. In order to keep up with big businesses, small and medium-sized manufacturers are upgrading their equipment to fill larger-volume orders from major distributors.

However, the journey to the right equipment is not always easy. Many small manufacturers do not have the depth of resources and expertise to determine which processing and packaging technologies will help them achieve their new production goals. That is where suppliers can help. Coffee Express Co., a specialty coffee processor and retailer, utilized PACK EXPO International 2014 as its first step towards finding the right supplier partner.

Launched in 1975 and located in Plymouth, MI, Coffee Express Co. roasts whole bean coffee products in addition to offering a wide range of syrups, smoothie mixes, and chocolates that enhance the coffee experience. The company sources its beans and ingredients from small farmers around the world, including Indonesia, Asia, and Africa as well as North, South, and Central America. Coffee Express Co. differentiates its brands by experimenting with new and unique roasting styles from these regions. The firm has always distributed its products to coffee houses, restaurants, and retailers around Michigan, Ohio, and Indiana. However, the company recently rode the wave of consumer demand for specialty and niche coffee products toward a path to faster growth.

With an expanding consumer base following behind them, the eight-person team at Coffee Express Co. set their sights on grocery stores as a distribution channel. But they knew they would need faster, more efficient equipment to fulfill the larger orders necessary to stock retail shelves. Unsure of which solution would propel the small operation forward, Charles Sarin, the Packaging and Beverage Manager at Coffee Express Co., decided to attend PACK EXPO International in 2014 to get the lay of the land.

“We came to PACK EXPO not necessarily knowing what we needed, but the incredible amount of technology at the show pointed us in the direction of growing our business and finding solutions,” says Sarin.

In order to expand their distribution from small coffee houses to large grocery stores, Coffee Express Co. needed to replace its 30-plus year-old sealer, a machine that would not accommodate the production volumes and speeds necessary for growth. Coffee Express Co. also had to keep its operations agile, so flexibility would be a key attribute for success. Finally, any new solution had to be user-friendly so that each member could quickly overcome any learning curves to properly operate the machinery. After combing the isles of PACK EXPO, Sarin knew that what they needed was a new band sealer equipped with a vacuum and gas flush (VGF) system.

Plexpack Corp. (www.plexpack.com), one of the foremost producers of packaging machinery on a global scale, prioritized development of a VGF design that would allow small to medium businesses like Coffee Express Co. to operate at a faster and more efficient rate, allowing small companies to boost production at a comfortable level. A year prior, Plexpack’s band sealer shown at PACK EXPO Las Vegas 2013 caught Sarin’s eye. But it wasn’t until PACK EXPO International 2014, with the addition of the VGF system, that Sarin knew that the Emplex MPS 7500-VGF was his company’s solution.

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<strong>At PACK EXPO Las Vegas you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in food packaging and processing.</strong>
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Break out of the ordinary: see what’s new in food packaging & processing
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