Diamond of California has answered consumers’ request for an easy way to top off snacks, meals, and desserts with sliced, diced, and chopped nuts, creating the Shake & Spoon, a custom PET canister with a flip-top dual dispensing cap. Used for four varieties of Diamond nuts—chopped and finely diced walnuts, sliced almonds, and chopped pecans—the petite, square-base jar is right at home on the kitchen shelf or table next to the salt and pepper.
Says Rodrigo Troni, Chief Marketing Officer at Snyder’s-Lance, parent company of Diamond, “Research shows our core consumer loves nuts and eats them every day for occasions ranging from snacking to meal making. We wanted to give them a convenient product that made adding nuts to everything easy and within arm’s reach, which is where Shake & Spoon comes in.”
The custom jar, which holds five to six ounces of product, depending on variety, was designed through a partnership between Diamond’s internal cross-functional team and a proprietary supplier. “We selected this jar shape because we wanted a functional, yet premium-looking jar that consumers would feel comfortable leaving out as a staple on their kitchen tables,” Troni explains.
