The 125-mL package of Dostea brand tea creamer is the first Ecolean® Air aseptic in a size smaller than 200 mL.
Earlier this year, most of the products in Fauji Foods’ liquid dairy portfolio were introduced in a variety of Ecolean® packages to the Pakistan market, making Ecolean the company’s leading packaging supplier. Fauji Foods will premiere the unique 125-ml Ecolean® Air Aseptic package for its popular Dostea brand, shortly to be followed by its UHT brand Nurpur.
“In order for our brands to be number one in the eyes of the consumer, the packages must be convenient as well as easily recognisable on the shelf,” says Aamir Khawas, Head of Marketing & Sales at Fauji Foods Ltd. “That’s exactly what we get with Ecolean. The new, smaller 125-mL package fits our consumers perfectly, with just the right portion size for everyday consumption. For us, Ecolean’s stand-up pouches are the future for liquid dairy products.”
“The on the go trend and smaller, single-serve packaging sizes continues to show strong growth globally. With the launch of our new smaller packaging size Ecolean continues to follow current consumer convenience trends,” says Anna Annerås, Marketing Director of Ecolean. “We are very excited to launch the 125-mL size together with the successful and innovative company Fauji Foods, in one of the world’s most dynamic dairy markets.”
Ecolean’s new 125-mL package is available in the Ecolean® Air Aseptic product range, for ambient distribution, with or without a straw. As with all Ecolean packages, this package features the air-filled handle that provides ease of use when opening, handling, and pouring.