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Frito-Lay commands U.S. savory snack market

Flexible packaging drives the savory snacks category, with relatively small contributions from paper-based containers and rigid plastics.

Savory Snacks Market Share
Savory Snacks Market Share

Lays, (PepsiCo Inc.’s Frito-Lay Co.) is the leading savory snack brand in the United States for 2018, according to Euromonitor. Frito-Lay totally dominates four of the top five leading brands delivering 40% of the U.S savory snacks market, including Doritos, Cheetos and Ruffles.

Jack Link’s brand from Links Snacks, Inc., holds the number five top brand spot with a variety of protein snack offerings including beef jerky, steak strips, and beef sticks.

According to Euromonitor:

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Break out of the ordinary: see what’s new in food packaging & processing
Liquid Foods Innovations Report
Welcome to the inaugural Packaging World/ProFood World Innovations Report on liquid food packaging, drawn from nearly 300 PACK EXPO International booth visits (Chicago, Nov. 3–6, 2024). Our editors highlight the most groundbreaking equipment and materials—supported by video demos—that promise to transform how liquid foods are processed, packaged, and delivered.
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Liquid Foods Innovations Report