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Trends influencing the beverage industry today

Speaking at the ProFood Tech's Impact Zone, Ron Puvak of CPA and ISPT discusses the direction the beverage industry is taking.

The Impact Zone at ProFood Tech included a discussion about the trends in the beverage industry and what's impacting these trends.
The Impact Zone at ProFood Tech included a discussion about the trends in the beverage industry and what's impacting these trends.

The United States is the largest consumer of packaged beverages, and North American volume consumption is estimated to reach 551.32 million ton per annum in 2022.

Ron Puvak says there are a number of ongoing food and beverage packaging trends:

  • More material conversions
  • Unusual container choices
  • Zero-waste initiatives
  • Stand-up pouches
  • Healthy & Convenient
  • Gen Z – how will packaging sway this generation?
  • Concerns around BPA
  • Universal design/simplification
  • Cannabis

And several consumer changes that will also affect the industry:

  • Millennials are aging and transitioning to parenthood.
  • Health tracking and self-monitoring.
  • Premiumization of experience.
  • Mistrust of big brands.
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