Despite over 25 years producing color changing inks and labels for a literal who’s who of brands like Frito Lay, Coke, and Heineken, Chromatic Technologies Inc. (CTI) is probably most known for helping purchasers of Coors Light know that their beer was cold. While the marketing push from what is now Molson Coors opened many doors for CTI, its technologies ensuring food safety in the supply chain brought Chief Marketing and Strategy Officer Patrick Edson to speak at the Cold Pressure Council’s (CPC) Annual Conference, held concurrently with ProFood Tech in March.
Edson took attendees through CTI’s journey from first hearing about high pressure processing (HPP) — his admitted only frame of reference for psi was car tires and basketballs — through understanding the industry’s difficulty in ensuring the receipt of adequately processed products.
