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Nurses provide customer voice at HealthPack

A taste of Europe flavored opening day at HealthPack 2012 in Albuquerque, NM. Meanwhile, the medical device community and nurses worked to open the lines of communication to address longstanding packaging concerns.

Ed Church, ISTA executive director, and ASTM Committee D10 past chairman, spoke at HealthPack 2012.
Ed Church, ISTA executive director, and ASTM Committee D10 past chairman, spoke at HealthPack 2012.

A patient bleeding out in the operating room or the emergency room demands that nurses make lightning-quick decisions to serve that patient and the surgeon. Packages that don’t open or maintain a sterile barrier in that environment are unacceptable.

Confusing or difficult-to-read labels, hard-to-handle packages, and materials that tear or don’t open properly are routine complaints from nurses heard by HealthPack attendees for the past four or five years. Those same pet peeves were expressed by three local nurses during day one at HealthPack 2012 in Albuquerque.

As in recent “Voice of the Customer” sessions at HealthPack, nurses were sequestered in a separate room from attendees. Jennifer Neid Benolken, CPP, and senior packaging engineer, St. Jude Medical, led a Nurse’s Focus Group in which three Albuquerque nurses examined and discussed the positive and negative aspects of several different rigid and flexible medical device packs given to them by event co-chairs Curt Larsen and John Spitzley of Spartan Design Group. HealthPack attendees observed nurses comments remotely via a live video feed.

But it was the lively Q&A Nurse’s Panel afterward that eventually led to a promising conclusion. Before that was reached, however, nurses reiterated the need for larger type and easier-to-handle packaging, given that the average nurse’s age is in the 50s. Medical device manufacturer and supplier audience members established a dialogue with the nurse panelists via the question-and-answer format, addressing several concerns. Near the end of the session, Larsen asked the nurses what the medical device packaging community could do to further open the line of communication—not just with nurses, but with everyone at a hospital facility that handles the package, from the person receiving packaging shipments to the point where the package is opened in the surgical theater.

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