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Ink-jet coder doesn't horse around

English horse-feed manufacturer Dodson & Horrell of Kettering, Northants, needed a new method of coding information onto the sides of its feed bags—preferably one as sturdy as the horses consuming the feed.

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After trying coders from different companies, the firm installed the model 470Si ink-jet coder from Willett UK, whose U.S. counterpart is Willett America (Ft. Worth, TX). The difference was noticed immediately.

“The code clarity and machine reliability increased by about 100 percent,” explains site manager Ian Foster, adding that the company now uses four of the Willett machines. “Reliability is the most important thing. The only time they’re not working is when we shut them down for routine maintenance.”

Liquid Foods Innovations Report
Welcome to the inaugural Packaging World/ProFood World Innovations Report on liquid food packaging, drawn from nearly 300 PACK EXPO International booth visits (Chicago, Nov. 3–6, 2024). Our editors highlight the most groundbreaking equipment and materials—supported by video demos—that promise to transform how liquid foods are processed, packaged, and delivered.
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Liquid Foods Innovations Report
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Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
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List: Digitalization Companies From PACK EXPO