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Time to market 'Vanish'es

To get on the bandwagon of oxygen-action cleaners, Reckitt Benckiser selected polypropylene cups, injection-molded and decorated by RPC Containers Blackburn for its new Vanish Oxi Action.

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Sold in Europe, the fabric care product is designed specifically to care for large stains.

The tapered-to-nest white PP cups sell in 500-mL and 1-L product sizes. They’re direct-printed by RPC in several colors, including the Vanish signature pink, which is also the color of the overcap. Because of the special manufacturing technique used for the product, it was produced at a specialized plant in Austria. RPC had to make its first delivery under a tight timetable, and it’s now shipping about 400ꯠ each month to meet demand.

Proteins Innovations Report
Discover cutting-edge protein packaging innovations from PACK EXPO International 2024! Our editorial team spotlights hygienic equipment and materials designed for the demanding protein sector. From IP66-rated washdown systems and all-servo chub packaging to advanced auto-bagging technology and compostable trays replacing EPS, this report reveals how manufacturers are addressing clean, safe design while improving efficiency.
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Proteins Innovations Report
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
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List: Digitalization Companies From PACK EXPO