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Sport-inspired aesthetics signal new Dr. Scholl's product

Industrial and graphic design teams work together to create holistic design for athletic insoles that sets the line apart from other Dr. Scholl’s products.

Pw 47488 Group

For its new Dr. Scholl’s Active Series line of insoles for high-performance athletes, Merck worked with brand strategy and design consultancy Product Ventures to harmonize the product, package, and POP display, and to differentiate the line from other Dr. Scholl’s foot-care products found on retail shelves.

With the bulk of its retail insole products designed around comfort and pain relief, Merck looked to Product Ventures to bring the brand into the performance world with unique aesthetics for its Active Series. Product Ventures graphics and structural teams worked holistically in designing the athletic-inspired insole, the packaging, and the displays to convey high performance, movement, and modernity. “We created a brand mark look and feel, while retaining a number of the Dr. Scholl’s equities,” explains Product Ventures CEO Peter Clarke. “We wanted to give them the new personality they were looking for to really target athletes and play in a different space.”

The insole itself is engineered for Triple Zone Protection, targeting three areas of the foot—the ball, the arch, and the heel—with specific advantages. For each zone, Product Ventures created a different texture and color, inspired by current athletic trends and footwear styles. The signature color for the men’s insole is a “candy-apple green,” while the women’s version uses a bright fluorescent pink.

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