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Growing wet wipes business automates case packing, palletizing

Growing by leaps and bounds, wet wipes manufacturer Rockline Industries adds robotic case packing and palletizing to reduce manual processes and their associated safety issues.

The case-packing robots use pneumatic gripper-style EOATs and feature dynamic-pitch custom tooling.
The case-packing robots use pneumatic gripper-style EOATs and feature dynamic-pitch custom tooling.

Wet wipes have become a booming business for Sheboygan, MI-based Rockline Industries. A privately-owned company launched in 1976, Rockline is one of the world’s largest manufacturers of coffee filters and of consumer, healthcare, industrial, and institutional wet wipes for private-label and contract manufacturing customers.

The company operates seven facilities—they include five in the U.S., one in England, and one in South China—with the majority of its plants handling wet wipe manufacturing. Despite its size, until the recent rapid growth of its wipes business, Rockline was reluctant to add automation to its secondary packaging processes.

Explains Gerry Busken, Director – Global Engineering for the company, “Rockline has seen significant growth over the last several years. Prior to the tremendous growth in our wet wipes business, a single converting line was expected to produce a wide array of products. When you start automating secondary packaging for a line like this, it results in a lot of complications and a lot of time-consuming changeovers.”

As the business grew, Rockline began installing lines dedicated to single product types, which meant the lines didn’t have to be changed over as frequently. Meanwhile, the incredible increase in the company’s production speeds resulted in the need for more labor for manual case packing and palletizing. With automation becoming more feasible due to dedicated lines, in 2015 Rockline began looking into adding robotics to reduce labor along with the safety concerns resulting from the repetitive motion involved with manual operations.

The line Rockline was looking to automate was a baby wipes packaging line in its Booneville, AR, plant. The line runs three different SKUs in three packaging formats: a single flow-wrap pack with a flip lid in 6- and 12-ct cases, and in a 3-ct bundle held together by a label that is packed four bundles/case. The flow-wrapped packs vary in size from 64 to 100 wipes.

In evaluating robotic equipment for the case packing and palletizing of its baby wipe packs, Rockline was looking for technology that would be transferrable to all its lines. Explains Busken, “We looked at all our different soft-pack formats—from baby wipes to moist toilet tissue to incontinence wipes—and we said, ‘One day we want to automate all of these different formats, so we need to find a platform that can be utilized with all the formats we produce.

“We wanted to be able to standardize the robotics, although we knew we would have to change some things like the end-arm-tooling, collating, and infeed configurations because some products are in traditional cases, some are in display cases, the size of products varies greatly, and the case counts vary greatly. So, we were looking for that type of flexibility for the long run.”

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