Discover your next big idea in food packaging & processing this Sept.
Experience a breakthrough in food packaging & processing—explore solutions from 2,300 suppliers spanning all industries at PACK EXPO Las Vegas.
REGISTER TODAY & SAVE

Morton Salt Package Gets Sleek, Ergonomic New Design

The first major redesign in more than a decade, new packaging for Morton Salt capitalizes on the brand’s equity while offering a modern and ergonomic new shape.

The Morton Salt package before (l.) and after (r.) the redesign.
The Morton Salt package before (l.) and after (r.) the redesign.

Morton Salt recently unveiled its first major packaging redesign in more than a decade. The new packaging for Coarse Kosher, Coarse Sea Salt, and Fine Sea Salt gives the brand a fresh, premium look to attract consumers and fuel the growth of specialty salts among home cooks.

Berlin Packaging’s Studio One Eleven was tasked with revamping the iconic blue fiber-wound package that’s been a ubiquitous fixture in almost every American household for more than 70 years. The new package needed to be cost-competitive with a legacy container that had been value-engineered for decades, slip seamlessly into Morton’s filling lines and, most importantly, enhance the brand equity Morton has been tirelessly building for more than 170 years.

Working hand in hand with the Morton product team, Studio One Eleven delivered a modern package that includes refreshed graphics for a bold, premium look that stays true to the Morton iconic brand colors. The idea was to stand out on grocery store shelves to break the routine of consumers shopping on auto-pilot and make them more conscious of the salts they were buying.

List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO
Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms