Navigating the multi-marketing landscape

Multi-Channel Marketing Update: How Best to Reach Today's Buyer

Sean Riley, Senior Director, Media and Industry Communications, Packaging World

Nov 22nd, 2019

After his PMMI Annual Meeting presentation in Cincinnati, “Multi-Channel Marketing Update: How Best to Reach Today's Buyer,” Dave Newcorn, senior vice president, digital & data, PMMI Media Group joined Stephanie Neil, editor-in-chief, OEM Magazine to continue the conversation. As audiences scatter across multiple channels and platforms, it's harder than ever to make an impact unless you embrace a multi-channel strategy. Tune in to this new UnPACKed with PMMI podcast episode to hear the best way to reach today’s packaging buyers, results from the brand-new buying cycle study and an early look at the latest tool for navigating the multi-marketing landscape.

Food and beverage manufacturers are implementing creative recruitment and retention strategies as the sector faces a labor shortage.

Tackling the labor shortage

Food and beverage manufacturers need to invest in creative recruitment and retention strategies that will win over the hearts and minds of the next generation of skilled workers.

Yogesh Sabnis, Borden Dairy Company Chief Supply Chain

Borden appoints new chief supply chain officer

Yogesh Sabnis joins company

To meet increased demand for its Drumstick Squashies candy, Swizzels Matlow installed the TOMRA Nimbus optical sorter, which inspects the candies in free fall, allowing the entire surface area of the product to be inspected.

Make the most out of your inspection equipment

From metal detectors to x-rays to leak detection technology, inspection equipment can not only prevent foreign material contamination — thus preventing the dreaded recall — but improve production efficiency, enhance product quality and reduce food waste.

Packaging for Origin Almond’s almond juice includes an HPP-compatible 38-mm HDPE closure in the company’s signature yellow color.

Two Exceptional Brands Each Gifted with 0.5M Free Closures

A medical food for chemo/radiation patients and a low-sugar, carb, and calorie cold-pressed almond juice impress judges of Silgan Closures’ first Free Closures for a Year competition.

The OpX Leadership Network has several products to help manufacturers begin or accelerate their journeys to sustainability excellence.

Journey to sustainability excellence

The OpX Leadership Network has tools to help processors generate long-term profits while improving the sustainability of their businesses.

ProFood Live Helps F&B Manufacturers Succeed

ProFood Live Helps F&B Manufacturers Succeed

Join us in Chicago in June for this one-day conference devoted to delivering real-world solutions for processors in the food and beverage manufacturing industry.

For the Blessings in a Backpack project at PACK EXPO Las Vegas, the robotic line from Universal Robots and Allied Technology picked and loaded six different food items into a pouch.

Robots and Cobots Chip in to Pack Food for Hungry Kids

Showcasing the capabilities of several automation suppliers in the Robotics Zone at PACK EXPO Las Vegas, a PMMI cooperation with Blessings in a Backpack filled more than 6,000 bags of food for kids facing food insecurity.

Source: PMMI Business Intelligence: Trends and Advances in Food Processing and Packaging 2019

Food processors focus on health, shelf life, plant-based alternatives

The global food packaging market will reach $400 billion by 2025, growing at a CAGR of between 4 percent and 5 percent, according to a new report from PMMI Business Intelligence.

Quick Hits: FDA Issues Warning Letters to CBD Makers

The FDA issued warning letters to 15 companies selling illegal cannabidiol products that violate the Federal Food, Drug, and Cosmetic Act.

A new report has been issued that highlights consumers’ desire to support brands that protect the environment.

Report: 37% of Consumers Willing to Pay More for Eco-Friendly Products

Of 1,000 U.S. consumers surveyed, 37% are seeking out and willing to pay more than 5% for environmentally-friendly products—a trend is expected to continue to grow.

The OpX Leadership Network's Asset Reliability Solutions Group developed a roadmap that can enable CPGs to improve manufacturing performance with the four points shown in the graphic above.

Assessing your company’s operational readiness

A successful asset reliability process requires strong relationships between internal and external stakeholders and an implementation plan that clarifies their roles.

Is your plant expansion, renovation or upgrade an award winner?

Is your plant expansion, renovation or upgrade an award winner?

This June in Chicago, ProFood World will announce three Manufacturing Innovation Awards during ProFood Live. Innovative plant projects or major line expansions qualify for consideration; entries now being accepted.

Dairy industry leaders taking to Capitol Hill

To tell lawmakers: Pass USMCA deal now

4 Workplace Safety Topics

4 workforce safety topics you should review

With today’s tight labor market, it is even more crucial to keep plant floor workers safe. See ProFood World’s top advice for protecting people and machinery.

Joyce Fassl, editor-in-chief, ProFood World

Navigating a very complex industry

Transparency, sustainability, regulations, customer demands and the labor shortage all add up to make your job very demanding. Can automation come to the rescue?

The move to 100% rPET bottles includes the brands Coca-Cola, Fanta, and Sprite as well as Bonaqua water, comprising 40 different variants

Coca-Cola Sweden Moves to 100% rPET for All its Bottles

The move is set to eliminate the use of 3,500 tons of virgin plastic each year in Sweden, with a 25% reduction in CO2 emissions over pre-transition levels.

Bruce Main, president of design safety engineering, inc. and machine safety consultant to PMMI, The Association for Packaging and Processing Technologies

Potential OSHA updates are poised to increase productivity

Keeping plant workers safe while maintaining production efficiency is paramount in food and beverage operations. But there’s a huge opportunity in the offing as OSHA prepares to revamp its lockout standards.

The sanitizing process can be modified with the addition of improved application equipment, refinement of the chemistry used and personnel training.

Getting a consistent, repeatable, validated wash

Automated systems abound as legacy systems get the boot. New cleaning and sanitizing technologies help food and beverage manufacturers keep workers and food safe while minimizing water usage.

Shibuya ESL Liquid filling equipment for HDPE and PET bottles provides an ultra-clean filling and sealing environment. Features include programmable weight-controlled filling, data collection of filling and sealing operations, automated cleaning system, and CIP monitoring and trending.

HP Hood takes the fast track to expansion

An idle cultured dairy products plant is converted into a technologically advanced plant that produces and packages fluid milk for extended shelf life dairy beverages by installing technologies to advance the facility’s food safety and control systems.

Hostess Brands to buy Voortman

Will provide entry into wafer and sugar-free cookie categories

More in Home

By scanning a QR code on the bottom of the Friso infant formula packaging, consumers can learn about the product's journey from the farm to their home.

Live from AIPIA: QR Code Accesses Baby Formula’s ‘Grass-to-Glass’ Journey

Global Food Forum conversation

PMMI’s Senior Vice President, Glen Long, and Vice President of Industry Services, Tom Egan, share their biggest takeaways from the 2019 Global Food Forum and how these trends will impact packaging and processing.

The Functional Film Complex PET Bottle from Dai Nippon Printing Co. won the Diamond Award in the 2019 Packaging Innovation Awards by Dow for delivering the functionality of glass without the drawbacks.

The best in packaging

The winners of the 2019 Packaging Innovation Awards from Dow feature innovative technology that emphasizes sustainability and improving the user experience.

Honest Dairy in China collaborated with Noluma to create packaging that protects the nutrients and taste of its yogurt while extending the product’s shelf from 18 to 21 days.

Keeping light out of dairy packaging

Noluma’s light protection technology illuminates how manufacturers can create packaging that keeps light from damaging their milk products.

Hostess strengthens executive leadership team

Will further support growth initiatives

Ken Langhorn, Ross Vp Of Sales

ROSS appoints new vice president of sales

Ken Langhorn taking on new role

John Beach, project manager, RedViking

Implementing Modern Technology to Reduce Downtime Troubleshooting

Introducing the newest technology to your facility may come with a steep learning curve, but the benefits are especially large when it comes to a reduction in downtime troubleshooting.

Bumble Bee Foods enters into an asset purchase agreement

Begins Chapter 11 proceedings

Costa Coffee Ceo Jill Mc Donald

Costa Coffee appoints Jill McDonald as CEO

Current CEO stepping down

Association membership hits an all-time high with induction of 2019 Fall Class

Association membership hits an all-time high with induction of 2019 Fall Class

Reily Foods President And Ceo William B Reily Iv

Reily Foods Company names new CEO

William B. Reily IV to lead company

90% of all fatalities, 85% of all citations and 90% of dollars applied as fines are related to hazards of the Focus 4.

OSHA’s “Focus 4” Safety Hazards

According to OSHA, 90% of all fatalities, 85% of all citations and 90% of dollars applied as fines are related to hazards of the Focus 4 - falls, caught-in or between, struck-by hazards, and electrocution.