Navigating the Multi-Marketing Landscape

Multi-Channel Marketing Update: How Best to Reach Today's Buyer

Sean Riley, Senior Director, Media and Industry Communications, Packaging World

Nov 22nd, 2019

After his PMMI Annual Meeting presentation in Cincinnati, “Multi-Channel Marketing Update: How Best to Reach Today's Buyer,” Dave Newcorn, senior vice president, digital & data, PMMI Media Group joined Stephanie Neil, editor-in-chief, OEM Magazine to continue the conversation. As audiences scatter across multiple channels and platforms, it's harder than ever to make an impact unless you embrace a multi-channel strategy. Tune in to this new UnPACKed with PMMI podcast episode to hear the best way to reach today’s packaging buyers, results from the brand-new buying cycle study and an early look at the latest tool for navigating the multi-marketing landscape.

Perdue Farms Pollinator Habitat

Perdue Farms Creates Pollinator-Friendly Habitat

Ground cover at solar installation will include plants that are beneficial to the pollinators of food crops.

Utz Quality Foods to Combine with Collier Creek Holdings

Transaction will form Utz Brands, Inc. and introduce Utz as a publicly listed company.

The new streamlined glass bottle is significantly lighter in weight, which saves the winery approximately 12,600 pounds per year in glass, or 4 oz/bottle.

Enhanced Elegance, Reduced Footprint for Wine Bottle

Winery updates packaging from a bowling pin-shaped bottle having balance, display, and storage issues with an elegant new package that solves these challenges while also reducing glass by nearly 13,000 lb/year.

Trade Show News Network and Trade Show Executive each place biennial event among top trade shows in 2019.

PACK EXPO Las Vegas and Healthcare Packaging EXPO Rakes in Industry Acclaim

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For those consumers going the e-commerce route, there is a $20 shipping fee for orders under $150. In addition, the tote used to deliver and return product comes with a $15 deposit fee.

Loop to Launch E-Comm Platform Nationwide

Loop products in returnable packaging are scheduled for launch nationwide this month, while retail partners in the U.S., France, and Japan plan to offer Loop in their stores later this year.

Turkey Hill Buys Production Facility

Company will achieve significant ice cream expansion capacity, capabilities, and geographic reach with new acquisition in Arkansas.

Monolayer Label Shrinks Dasani’s Footprint

Dasani replaced a multilayer label with a thinner, monolayer film made from BOPP, resulting in increased sustainability, enhanced operational efficiency, and cost savings opportunities.

PepsiCo Appoints New APAC Chief Executive Officer

Wern-Yuen Tan is tapped to lead the company’s Asia Pacific, Australia, New Zealand, and China business.

Giving in to the Pressure: Pulp Lifestyle Kitchen Grows with High Pressure Processing

After discovering how high pressure processing can improve the safety and shelf life of its products, a Utah manufacturer opens its own tolling service, creating a lucrative second revenue stream.

Cargill Reports Progress in Achieving Sustainability Goals in Critical Supply Chains

Company is working toward meaningful, sustainable impact on land use, climate, and water.

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Voice of the Packaging Industry: Sustainable Packaging

Sixty CPGs were interviewed for a new sustainability report by PMMI Business Intelligence. They had much to say about machines, materials, new formats and sustainable initiatives, as well as what they need from suppliers.

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Virtual Reality Is Now the Real Deal

We are fortunate to live in an era where digital communication is quick and easy, and allows some of us to keep our jobs while working at home. In the near future, remote work will not be considered working virtually.

Tyson Foods Shuts Pork Plant due to COVID-19

Facility has temporarily closed despite President Trump’s order to keep slaughterhouses open to protect country’s food supply.

Perdue Farms Shares CDC Report After Virginia Facility Tours

CDC recommends installing pump-free hand sanitizers, touchless timeclocks, airflow studies, and continuing virus safety measures already in place.

Jorge Izquierdo breaks down the present state of the industry, with a positive eye towards a post COVID-19 world.

OEM COVID-19 #11 - State of the Packaging & Processing Industry

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Phd, Inc President And Ceo Aurelio Banda

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Build Relationships for Contract Manufacturing Success

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The wearable Kinexon SafeTag warns the user, audibly and visually, when the physical distance with another employee has been compromised.

Technology Steps Forward for Social Distancing

As more manufacturers are allowed to resume production amid the COVID-19 pandemic, keeping their workers distanced will be key to keeping them healthy. Here are some innovations to help achieve that.

New Guidance on Voluntary Reporting of Temporary Closures During Pandemic

In many cases, FDA may not be aware that firms are temporarily closed or need to close as a result of the pandemic.

Film unwind on the new stretch wrapping system at Badoit.

Multipacking Optimized

Top quality natural mineral water and an exclusive bottle design are the trademarks of the Badoit brand, and now their multipacks are also consistently first class.

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Workers wear masks and gloves, keep social distance during COVID-19 pandemic.

Evolving Pandemic Requires Constant Evaluation at J. M. Smucker

In addition to implementing extensive sanitation measures and temperature screenings at its locations to prevent the spread of COVID-19 and keep employees safe, the company has introduced hardship pay and other benefits.

Monte Vista Farming Company uses the TOMRA Nimbus to scan almonds for smaller, subtle defects. The Nimbus’ Biometric Signature Identification+ technology uses visible and near-infrared light to inspect the chemical and molecular characteristics of the almond’s surface and internal structure.

Sorting Equipment Covers All the Bases for Inspecting Almonds

An almond processor ensures its products are free of defects by using sorting equipment outfitted with innovative x-ray-, laser-, spectral-imaging-, and camera-based technologies.

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Sustainability in Secondary Packaging Lines

Secondary packaging lines need greater precision when handling materials with variances in content and weight, according to a new report by PMMI Business Intelligence.

Nestlé Building Plant-based Food Facility in China

Project is part of company’s $100 million-plus investment plan to increase Nestlé’s presence in the area.

Pyraser Landbrauerei has recently invested in a KHS Innofill Glass DRS glass bottle filler.

New Filler for Beer

Pyraser Landbrauerei, founded in 1868 in the Franconia region of Germany, recently invested in a KHS Innofill Glass DRS filler.

Nestlé is piloting reusable and refillable dispensers for pet food and soluble coffee products as part of its efforts to reduce single-use packaging.

Nestlé Pilots Reusable and Refillable Dispensers in Switzerland

Nestlé pilots digitally-integrated refillable dispensers for its Purina pet food and Nescafé soluble coffee products to reduce single-use packaging and food waste.

FDA announces latest actions taken in response effort to the COVID-19 pandemic

Documents detail personal protective equipment recommendations and flexibility in labeling requirements.

Swen Neufeldt, Incoming Group Vice President And President Of Hormel Foods International Corporation

Hormel Foods International Corporation to Have New President

Vice President of Meat Products Marketing Swen Neufeldt being promoted to leadership position

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Packaging engineers and product developers must work together to create new sustainable initiatives in packaging material innovation.

Tufftalk M Cnc Shop Alyssa

Technology Built for the Open Road Hits the Plant Floor

General Mills turns to Sena Technologies—known for its Bluetooth motorcycle helmets—to train machine operators while social distancing.

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Near-Term Technology Expansion in the Food and Beverage Industries

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Kan Pak U s President Chad Buechel

Golden State Foods Names Subsidiary President

Chad Buechel tapped to lead KanPak U.S., will be responsible for all aspects of the business