Discover your next big idea in food packaging & processing this Sept.
Experience a breakthrough in food packaging & processing—explore solutions from 2,300 suppliers spanning all industries at PACK EXPO Las Vegas.
REGISTER TODAY & SAVE

Jif, Skippy Add Flexible, Squeezable Peanut Butter Pack Formats

So-called "peanut-butter knuckles," experienced by parents scraping the last peanut butter from the bottom of the jar for their kids' lunches, may soon be a thing of the past.

Jif Skippy

The two leading peanut butter brands, Jif and Skippy, have both launched flexible packs with squeezable functionality, launching the category into new territory. 

Jif brand peanut butter from The J. M. Smucker Co., launched in June a 13-oz. creamy peanut butter in a flexible, squeezable Standcap Pouch. According to Jif, the squeezable pouch format that makes it easier for kids to serve themselves, for cooks to measure accurate amounts in recipes, or for parent’s to precisely spread that perfect “ants on a log” snack, all without needing a knife or other utensil.

“Jif lovers enjoy their Jif in a variety of ways—in smoothies and snacks, as a key ingredient in cooking and baking, or even eating it 'straight up' with a spoon,” says Rebecca Scheidler, Vice President, Marketing for the Jif Brand. “With our new squeezable pouch, we're making it even easier and quicker for Jif lovers everywhere to get their Jif fix. No more ‘peanut butter knuckles’ when you're trying to get the last ounce of goodness from the bottom of the peanut butter jar. No knife. No spoon. No problem!”

The new pack format represents yet another major brand to adopt the Standcap Pouch, a collaboration between Glenroy, Aptar, Viking Masek, and Coesia’s Volpak and R.A Jones. Read more or watch video about the different applications using the packaging format, including as DAISY brand sour cream and Guy Gone Keto specialty condiments.


See it Live at PACK EXPO Connects Nov. 9-13: Hygienic Horizontal Baggers & Flow Wrappers —Advantages & Options, by Formost Fuji Corporation. Preview the Showroom Here.

Proteins Innovations Report
Discover cutting-edge protein packaging innovations from PACK EXPO International 2024! Our editorial team spotlights hygienic equipment and materials designed for the demanding protein sector. From IP66-rated washdown systems and all-servo chub packaging to advanced auto-bagging technology and compostable trays replacing EPS, this report reveals how manufacturers are addressing clean, safe design while improving efficiency.
Take Me There
Proteins Innovations Report
Dairy Food & Beverage Innovations Report
Discover cutting-edge packaging and processing solutions in the inaugural Packaging World/ProFood World Innovations Report. From high-speed filling machines to mono-material lids, see how the latest advancements from PACK EXPO International 2024 are driving safety, sustainability, and extended shelf life—shaping the future of dairy food and beverage packaging.
Access Now
Dairy Food & Beverage Innovations Report