Baby Food Brand Grows Up

Finally, by going direct, we’re also able to pass savings onto our customers. For example, our newest line of toddler & kid’s meals, Plates, are offered under $5 a meal, a price point we wouldn’t be able to match had we gone through grocery retailers.

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2) What kind of growth have you seen over the last couple of years? Has the pandemic impacted negatively, or pushed growth forward?

Little Spoon has seen triple digit growth year over year since our inception just 3 years ago. This is thanks to our incredible community, who has helped spread the word on what we do!

We’ve been fortunate throughout the pandemic to continue to ship out deliveries and have been a source of comfort for families who have been quarantining or have gone to the grocery store only to be met with empty shelves. We’ve grown our community tremendously and are doing everything we can to be there for our customers. Those who are essential workers or who have faced unemployment have been offered ‘at cost’ meal plans, and we’ve also worked to donate over $100,000 worth of our products to Feeding America (with plans to donate an additional $100,000 before the end of the year).

Working parents, and especially mothers, have been tremendously impacted by COVID-19, and in fact, 1/3 women have had to take a step back in their careers simply to care for their children in this time without regular childcare. The knowledge that our customers were struggling propelled us to launch our most recent line, Plates, early— and just in time for back to school.

3) Do you use HPP for preserving Plates and Dipping Sauces, since it is used with the Babyblends products?

We do not. Instead, we use our Freshlock® seal, a proprietary vacuum seal that enables us to keep our meals fresh without the use of preservatives.  This seal uses cutting-edge vacuum technology that preserves food freshness and ensures the meal’s flavors and ingredients are captured at their best. It also allows for even heating through steaming, self-venting to heat food quickly and evenly. The Freshlock® seal is completely free of BPA/BPS, phthalates and other plasticizers.

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4) What else can you tell us about the Plates packaging beyond being BPA/BPS-free?

Overall, we design our packaging solutions to be as simple and convenient as possible for parents, while also doing as much as we can to be as sustainable as possible.

When it comes to our Plates line, the physical plate that you receive your Little Spoon kid’s meal on is made to be reused again and again. This plate is top rack dishwasher safe and will be reusable for Little Spoon once we’re able to implement our send back program (this has been delayed due to COVID). Boosters

5) Tell us about Boosters, when was that product line launched and what kind of packaging does it utilize?

Our Boosters, a line of clean vitamins, probiotics & natural remedies, are another innovation from Little Spoon in the supplement/vitamin category. Our formulas are completely natural and combine key vitamins and probiotics with organic fruit and vegetables. Our packaging form factor is also unique: powdered sticks that can be poured and stirred into breastmilk, yogurt, ice cream— you name it. We heard from SO many parents that traditional form factors, like the dropper, were constantly rejected by their children, so we knew we needed to do something different to alleviate that pain point.

And there is much more to come with our vitamins, so keep a lookout!