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Vertical Start-ups Are Needed Now More Than Ever

There is an exceptional opportunity for consumer packaged goods companies and OEMs to use proven best practices as a basis for developing a successful capital project delivery strategy on every project.

Achieving vertical start-ups in capital expenditure projects is no longer aspirational. It is a necessity.
Achieving vertical start-ups in capital expenditure projects is no longer aspirational. It is a necessity.

Achieving vertical start-ups in capital expenditure (CapEx) projects is no longer aspirational. It is a necessity, and every stakeholder—internally and externally—must get onboard with that reality. At the present time, capital projects are facing significant headwinds. Labor, material, and transportation shortages have led to extended lead times, missed shipping dates, and increased costs. Couple these with an ever-increasing demand to meet all business and customer requirements, and it is no wonder that failure to deliver vertical start-ups is not an option.

In a recent FSO Institute Manufacturing Health Survey, 60% of those surveyed agree that their company consistently uses project management practices. It is important to note that only 5% strongly agree. However, another 33% disagree that the consistent use of project management is being effectively utilized.

With that backdrop and an obvious opportunity for improvement, FSO Institute asked three industry executives for their views on bringing CapEx projects to operational reliability through vertical start-ups:

• Scott Spencer, president and COO, Island Abbey Food Science 

Scott Spencer, president and COO, Island Abbey Food Science.Scott Spencer, president and COO, Island Abbey Food Science.

• Mark Hanley, senior corporate asset reliability manager, Land O’Lakes 

Mark Hanley, senior corporate asset reliability manager, Land O’LakesMark Hanley, senior corporate asset reliability manager, Land O’Lakes

• Josh Becker, product manager–bakery and confection, Harpak-ULMA Packaging

Josh Becker, product manager–bakery and confection, Harpak-ULMA PackagingJosh Becker, product manager–bakery and confection, Harpak-ULMA Packaging

FSO: What do you see as the two or three key challenges affecting your achievement of vertical start-ups in today’s capital project marketplace?

Spencer: 1. Operator training: The equipment will be coming from overseas, so there will be limited opportunity for training associates before the equipment is installed. The equipment is technically advanced over what we currently use, and there will need to be significant upskilling of team members. 

2. Formula adoption: We will be moving from a completely batch process to a more automated batch-continuous process that requires modifications to our formulas. This is in progress with the vendor on some formulations, but additional testing will need to be done once the equipment is installed. This will be a challenge in our regulated and co-manufacturing environment, as significant formulation changes may need to be resubmitted to Health Canada for Natural Product Number approval, and all changes to co-manufactured product will have to be approved by customers. 

3. Process changes: The equipment represents a fivefold increase in throughput that will dramatically change how we operate on a daily basis. This could increase scrap and waste, alter the timing of runs, and otherwise have an impact on a vertical start-up. 

The Asset Reliability Roadmap provides great insights and guidance that can be applied to any organization.The Asset Reliability Roadmap provides great insights and guidance that can be applied to any organization.

Hanley: 1. Asset reliability’s role in capital projects: This is more than merely being informed of a planned capital expenditure; this is asset reliability having a seat at the table. Achieving vertical start-up on any capital project is challenging at best. It requires teamwork, insights from key stakeholders, and a commitment to improved processes to deliver the intended results. With early equipment management, you are engaging the team members to focus on equipment performance long after the capital project is closed out, from the first day of production with predictable operational reliability in product quality and performance.

2. Standardization of critical assets: I can best describe this with an example. If our plants are standardized on butter printers in all dairy plants, then the benefits accrue due to reliable uptime performance, as operators and maintenance technicians know what to do and how to do it. But if, during the project, the decision is made to deviate from this standard (for a presumed business advantage), the start-up and ongoing performance of that equipment are disappointing. More training and operational oversight are required. This is certainly one important reason to be engaged in the conceptual phase of a project.

INTRODUCING! The Latest Trends for Food Products at PACK EXPO Southeast
The exciting new PACK EXPO Southeast 2025 unites all vertical markets in one dynamic hub, generating more innovative answers to food packaging and processing challenges. Don’t miss this extraordinary opportunity for your business!
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INTRODUCING! The Latest Trends for Food Products at PACK EXPO Southeast