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Coca-Cola Coke Zero Doorstep Bottle Delivery, Procter & Gamble Board Dish Soap Refill, W&P Reusable Stretch Wrap

See a few examples of refillable and reusable packaging from Coca-Cola, Procter & Gamble, and W&P from ThePackHub’s July Packaging Innovation Briefing Report.

Coca-Cola Europacific Partners is trailling a reusable, doorstep-delivered Coke Zero bottle in partnership with Milk & More.
Coca-Cola Europacific Partners is trailling a reusable, doorstep-delivered Coke Zero bottle in partnership with Milk & More.
ThePackHub

The trend toward refillable and reusable packaging is gaining momentum as more companies explore ways to reduce their use of single-use, hard-to-recycle packaging. This growth is partly driven by the goal of the Plastic Pact to deliver reusable packaging by 2025. Many of these initiatives are coming from startup and smaller brands, but multinational companies are also beginning to test the waters with small-scale trials and pilots. The dry food, household, and health and beauty sectors are currently the most active in this area.

Learn more about ThePackHub's Innovation Zone here.

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