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Apple Introduces First 100% Fiber-Based Packaging, PepsiCo Switches to Paper-Based Multipack Solutions, Smol Deodorant Uses Paper Packaging

See a few examples of paper-based packaging innovations by Apple, PepsiCo, and Smol from ThePackHub’s Innovation Zone.

The latest Apple Watch is packaged in the company's first 100% fiber-based packaging.
The latest Apple Watch is packaged in the company's first 100% fiber-based packaging.
ThePackHub

The packaging industry is experiencing a substantial shift in materials, primarily driven by objectives centered around sustainability. The replacement of plastic remains a priority for many brands and retailers, as they seek alternatives that may provide a smaller environmental footprint or at least be more favorably received by consumers focused on anti-plastic. 

Learn more about ThePackHub's Innovation Zone here.

The latest Apple Watch is packaged in the company's first 100% fiber-based packaging.The latest Apple Watch is packaged in the company's first 100% fiber-based packaging.ThePackHubApple Introduces Its First 100% Fiber-Based Packaging

As part of its Apple 2030 commitment to achieving carbon neutrality for every product it produces, Apple has announced that the packaging for its latest Apple Watch will be 100% fiber-based. The switch to fiber-based packaging for Apple’s watches marks a step toward reducing reliance on traditional materials like plastics. A spokesperson for Apple said that the company had achieved an important milestone in making the world’s most popular watch carbon neutral and will keep innovating to meet the urgency of the moment. The transition to fibre-based packaging also extends to the packaging of every iPhone 15 model, with over 99% of the material being fibre-based. This initiative aligns with Apple’s accelerated efforts to achieve plastic-free packaging by 2025. Apple is also replacing leather across all of its product lines and introducing FineWoven, a new textile made from around 68% PCR (post consumer recycled) content.

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