What’s Your Game?

4 common constructs to build your contractual relationship with a brand or consumer packaged good company customer.

Robby Martin, Sr. Packaging Engineer, Bush Brothers & Co.
Robby Martin, Sr. Packaging Engineer, Bush Brothers & Co.

One of the key aspects of the relationship between brand owner and CM/CP Partner is how they build their contractual relationship. Ways of working together can vary and depend on many factors. Below are some of the most common contractual constructs we’ve seen used in these arrangements.

Time and materials:

One of the most basic ways of working is to arrange everything based on time and material consumption. In these arrangements, brand owner customers may provide some materials, and sometimes even some labor, with the cost to the brand owner being any line time, materials, and/or labor provided to the effort by the CM/CP partner. Line time rate is often where labor, overhead and profit are captured. For pricing, this model is as transparent as it gets. Invoicing is based solely on the level of effort (time, materials, and people) provided by the CM/CP. Tying this pricing to a per case cost is the responsibility of the customer, not the Provider. Cost is usually set on a per day, per shift, or per hour basis. Materials are charged as consumed, or as opened for those that cannot be kept for any significant length of time once they are opened. This model is often useful for Development and Trial work, where defined formulas, processes and even specifications have not yet been developed or attained.

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Full turnkey:

At the other end of the spectrum, we find the full turnkey, or “per case produced” option for contracting. In this model customers provide specifications and may also approve formulas and processes to be utilized. But the contracting portion comes down to the CM/CP and their customer agreeing on an invoice price per case (or another finished unit). The implication here is that the CM/CP procures materials, produces finished product, and sells cases to the customer. In most of these cases, the customer provides a forecast, and the producer is charged with having finished product available to meet the need. If forecasts are being reasonably met or adhered to in actual orders, the customer is usually billed upon shipment of finished goods. Key questions to address within the contract may include whether there will be opportunities to “square up” for cost changes in materials, or even transportation. Also important will be alignment to lead times for order changes and minimum order quantities.

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