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Do You Have the Tools for Success?

Wheelhouse Contract Packaging asserts that the right tools and certifications open opportunities for growth.

Wheelhouse Logo Color 01

Wheelhouse Contract Packaging (Wheelhouse) is a family of secondary contract packaging (co-packing) companies strategically placed across the United States. Each location offers a wide range of capabilities, from flow wrapping, labeling, and kitting, to fulfillment, promotion and variety packs, shrink banding, and more. The company will also provide on-site embedded teams when necessary.

The Wheelhouse family has been in business for more than 30 years and has experienced a fast growth rate, with 95% of its revenue coming consistently from returning customers.

The company believes a significant contributor to this success is its ability to be in synch both on a local and national level. Whether it be through common goals, decision-making, compensation, and communication, a company and its teams must be on the same page, even across facilities. Some of Wheelhouse’s strategies to achieve such unity are to maintain Safe Quality Food (SQF) excellence and utilize robust and flexible digital tools.

SQF is a food safety standard recognized by GFSI (Global Food Safety Initiative), which once set the company apart from its fellow contract service providers and is now considered standard among best practices. Each Wheelhouse facility has received an SQF score of 95 and higher each year. The company asserts that maintaining SQF excellence provides benefits beyond safety and reputation.  

To keep operations seamless across the Wheelhouse family, this co-packing enterprise also utilizes key systems to manage time-sensitive details that are critical within the industry and provide quality training to employees at all of its facilities. These systems are Nulogy, Alchemy, and a system built in-house called Wheelhouse Agile Time Tracking Application (WHATTA).

CONTRACT Manufacturing + Packaging (CM+P) met with the following leaders from South Atlantic Packaging, a member of the Wheelhouse family: Julian Bossong, chief executive officer, Pat Grantham, chief sales officer, and Robert Fix, chief operating officer.

Pat GranthamPat GranthamCM+P: Has SQF excellence helped you land contracts, including long-term contracts?

Grantham: It absolutely has. We have seen a lot of growth in food and beverage, at probably five to six new customers each year, across our locations. Brands and retailers are recognizing those companies that are SQF certified. It has become a requirement now, especially at Costco, Walmart, and the grocery industry as a whole. We've seen a lot of growth doing pallets, variety packs, and seasonal promotional displays.

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