Taking Your First Steps in Sustainability

‘If your company is not thinking about sustainability, it is likely that your next customer is, so you need to be prepared.’

Getting Started in Sustainability
It can be confusing for brands and contract packagers to know where to start with sustainability.

Summer is upon us once again! I am excited to embark on my second year as president of CPA, The Association for Contract Packagers and Manufacturers.

During the year ahead, I look forward to enhancing CPA’s ability to support our members in their sustainability efforts. Climate change, driven by greenhouse gas emissions, seems to be causing erratic weather patterns. This spring alone, we have witnessed unprecedented news of weather-induced floods worldwide and an increase in tornadoes.

The number of environmentally conscious consumers is growing. If your company is not thinking about sustainability, it is likely that your next customer is, so you need to be prepared. The word “sustainability” seems to come up on the job daily.

The very first step

Where should a business begin? First, schedule a meeting with your customers. Have a candid discussion about their sustainability goals. What are their customers looking for? For example, are they aiming to reduce packaging materials? More recyclability? Have they conducted a comprehensive assessment of their current packaging materials, manufacturing processes, and supply chain practices to identify areas for improvement? Have they measured the environmental impact of their existing practices, such as carbon footprint, water usage, and waste generation?

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