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Lancǒme Refillable Perfume with Innovative Pump, North Coast Seafood in Recyclable and Reusable Packaging, Pingo Doce Reusable Bread Bags

See a few examples of refillable and reusable packaging innovations from Lancǒme, North Coast Seafood, and Pingo Doce from ThePackHub’s Innovation Zone.

Lancǒme's new refillable perfume bottle features a pump that is 10% lighter than the market average and anodized to match the brand's rose gold colorway.
Lancǒme's new refillable perfume bottle features a pump that is 10% lighter than the market average and anodized to match the brand's rose gold colorway.
Image provided by ThePackHub

The reusable and refillable market continues to display innovations across various categories but there are still too many that are low scale or at pilot testing stage. The range of formats is quite varied, including cartons, pouches, glass jars, and plastic containers, among other types reported.

Learn more about ThePackHub's Innovation Zone here.

Lancǒme's new refillable perfume bottle features a pump that is 10% lighter than the market average and anodized to match the brand's rose gold colorway.Lancǒme's new refillable perfume bottle features a pump that is 10% lighter than the market average and anodized to match the brand's rose gold colorway.Image provided by ThePackHubLancǒme Refillable Fragrance Bottle with Innovative Pump System 

For the launch of the new refillable version of Idôle Eau de Parfum, Lancôme (part of the L’Oréal Group) has selected Aptar Beauty’s Classic Inune fragrance pump, known for its short spray experience and gentle actuation. Manufactured in Le Neubourg, Normandy, France, the pump features a POM-free cartridge and is 10% lighter than the market average. It is anodized to match Lancôme’s iconic rose gold hue, complementing the slender and delicate shape of the bottle. Aptar highlights the pump’s olfactive neutrality, ensuring the fragrance formula does not contact the metal. This launch is the result of a close collaboration between L’Oréal and Aptar, aiming to meet sustainability challenges without compromising the aesthetics of the Idôle bottle. The Classic Inune pump offers optimal compatibility with the fragrance formula, aligning with the high standards of leading fragrance houses like Lancôme. 

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Kick off 2026 with Fresh Ideas for Foods. Register for PACK EXPO East!