Discover your next big idea in food packaging & processing this Sept.
Experience a breakthrough in food packaging & processing—explore solutions from 2,300 suppliers spanning all industries at PACK EXPO Las Vegas.
REGISTER TODAY & SAVE

Don’t underestimate the importance of labels

More consumers are reviewing product labels than ever before.

Pfw 6340 Labels Infographic3

Consumers are scrutinizing product labels more than ever before, according to a new report from the Hartman Group, a food and beverage consultancy based in Bellevue, Washington. The report titled Foodways of the Younger Generations: Millennials and Gen Z found that words, images and symbols printed on food and beverage packaging can make the difference between a customer purchasing an item or leaving it behind. As consumers become more concerned and sophisticated about what they eat, labels play a vital role in helping them determine the nutritional, environmental and healthful factors of products. The report found that older consumers are most intent on reading the details of packaging labels, while Millennials read packaging labels to learn more about the companies they buy from. Take a look at the infographic above to learn more about the information consumers are looking for on labels.

Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms
Food safety excellence on a budget: The smart approach
When material costs rise and margins shrink, efficient cleaning becomes critical. Learn cost-effective sanitation strategies that enhance food safety while reducing resource consumption.
Read More
Food safety excellence on a budget: The smart approach