Don’t underestimate the importance of labels

Consumers are scrutinizing product labels more than ever before, according to a new report from the Hartman Group, a food and beverage consultancy based in Bellevue, Washington. The report titled Foodways of the Younger Generations: Millennials and Gen Z found that words, images and symbols printed on food and beverage packaging can make the difference between a customer purchasing an item or leaving it behind. As consumers become more concerned and sophisticated about what they eat, labels play a vital role in helping them determine the nutritional, environmental and healthful factors of products. The report found that older consumers are most intent on reading the details of packaging labels, while Millennials read packaging labels to learn more about the companies they buy from. Take a look at the infographic above to learn more about the information consumers are looking for on labels.