Consumer convenience is key for the premium tea brand.
Jun 26, 2018
Starbucks is introducing Teavana packaged tea to U.S. grocery stores. Beginning this summer, six premium tea sachets—Youthberry, Peach Tranquility, Citrus Lavender, Jade Citrus Mint, Imperial Spiced Chai and Earl Grey Créme—will be available. Starbucks will be expanding the products nationally throughout the year.