Alluring bottle design

WMN line of body cleansers and lotions from Sexy Hair Concepts/Formulas by Ecoly, Chatsworth, CA, is encased in a frosted-white high-density polyethylene bottle, blow-molded to resemble a woman in a sleek evening gown.

Pw 17888 01body2

Standing 13" tall, the HDPE bottle supplied by Arroyo Packaging (Anaheim, CA) features an embossed logo on the body of the bottle and on the brushed silver aluminum cap from Arroyo.

SHC/Formulas by Ecoly CEO Michael O’Rourke says the packaging's intention is to capture the user’s feminine energy and celebrate it. Other than producing a custom mold, no special equipment is needed to fill the product, the company says.

The limited-edition line consists of a "Raspberry Truffle" body cleanse and a "Moon Dust" body lotion, with each 11.5-oz bottle selling for $14.95. On October 15, 2000, the line was launched to the professional salon market.

Liquid Foods Innovations Report
Welcome to the inaugural Packaging World/ProFood World Innovations Report on liquid food packaging, drawn from nearly 300 PACK EXPO International booth visits (Chicago, Nov. 3–6, 2024). Our editors highlight the most groundbreaking equipment and materials—supported by video demos—that promise to transform how liquid foods are processed, packaged, and delivered.
Learn More
Liquid Foods Innovations Report
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO