The full-page ad in the April 13 Chicago Tribune seen here immediately captured the attention of this packaging editor. The “Calorie information at your fingertips” ad points to the number of calories on the front of a beverage can and comes from the American Beverage Assn.
According to a press release from the association, “Consumers across America are seeing new calorie labels on the front of their favorite beverages, as America’s leading nonalcoholic beverage companies bring the Clear on Calories initiative to stores. The beverage industry’s voluntary commitment to make calories more visible and useful to consumers supports First Lady Michelle Obama’s efforts to help families make informed choices as part of an active, healthy lifestyle.”
