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With over 40,000 FMCG launches monthly across 273+ categories, the competition for shelf placement and consumer attention has intensified.
Unlike traditional printing methods, Ball’s Eyeris® uses advanced printing and imaging processes to deliver high-resolution, photo-realistic images directly onto the aluminum packaging surface. This HD imagery spans 360 degrees around the can or bottle, offering not only unparalleled detail and color accuracy to visually showcase ingredients and fragrances within the product, but also offers brands a unique platform to tell their story while creating a strong emotional connection with consumers.
Eyeris has the potential to better replicate customer graphics and imagery when developing files for print, ensuring the final product achieves higher detail and quality. Available in up to nine colors, Eyeris caters to all dimensions and forms within Ball’s portfolio of aluminum cans and impact extruded bottles for beverages, household items, and personal care products.
“Consumers are increasingly demanding sustainable packaging solutions for household and personal care products. Our new report explores how Eyeris enables brands to stand out with vivid imagery, while also aligning with the sustainability attributes of aluminum – which is safe, lightweight and infinitely recyclable regardless of shape, color or format,” said Victoria Marletta, Commercial Vice President, Aerosol Packaging at Ball Corp. “Eyeris® provides a significant step forward in packaging design technology. We’re excited to partner with our customers to provide this innovative and versatile solution for brands to communicate with their customers.”
To access the full report, click here.
