OFF THE SHELF - P&G pack has squeeze & sniff feature

Anne Marie Mohan describes Downy Unstopables, an in-wash scent booster packaged in a fun PET bottle that lets the consumer squeeze and sniff the scent while in the store aisle.

Anne Marie Mohan, Senior Editor
Jan 23, 2012
Companies in this video
Johnson & Johnson
Discover Leading Suppliers
Recommended
Discover Leading Suppliers
Top Stories
Historic brick storefront with red awnings displaying Guida's Guetta branding and 'Everybody Makes Homemade Taste' tagline
Processing Instrumentation
A Modern Process for a Cincinnati Favorite
Glier’s Goetta modernized a labor-intensive cooking and mixing process, gaining speed and consistency without sacrificing the character of its signature Cincinnati specialty.
Large diverse group of people posing together in a modern convention center or conference venue with geometric ceiling design.
PACK EXPO
Team 26 Races to Victory in the 2026 Amazing Packaging Race at PACK EXPO International
Five people in a video conference call displayed in a grid layout on a black background
Automation & Digital Transformation
End of the Line Video Series: PACK EXPO Show Recap
Factory production line with rows of brown glass bottles capped with blue lids in an industrial facility
Software
Condition Monitoring Helps Britvic Avoid Six Hours of Downtime
Three professionals examine colorful consumer product bottles displayed on curved tables at a trade show booth with blue and orange Bpda branding.
PACK EXPO
PACK EXPO International 2026 Delivers Innovation, Connections, and Business Opportunities in Chicago
The building envelope is a production asset
Condensation, energy loss, and sanitation failures often trace back to the same place. This free article shows where to look.
Read More
The building envelope is a production asset
Products
CB40M automated clinical chemistry analyzer with touchscreen interface and sample drawer
Integrated Water Insoluble Matter Testing Systems
Labthink’s C850M and C850H use gravimetric measurement to determine water-insoluble content in chemical reagents and pharmaceutical excipients, supporting material purity assessment, quality control and laboratory efficiency.
Box Dumper
Bradman Lake Showcases Next-generation Packaging Automation at PACK EXPO International
More Products
In Print
Pro Food World ProFood World October 2026
ProFood World October 2026
Pro Food World 2026 PACK EXPO Facilities & Infrastructure Directory
2026 PACK EXPO Facilities & Infrastructure Directory
Pro Food World 2026 ProFood World Processing Showcase
2026 ProFood World Processing Showcase
Pro Food World ProFood World August 2026
ProFood World August 2026
SubscribeArchives
Downloads
View More »
Pro Food World researched list on gentle conveying for foods displayed on desktop and tablet screens
Downloads
Gentle conveying for fragile foods: supplier directory
2026 e-book cover showing industrial food facility with cross-section diagram displaying heat, air, and moisture systems
Facilities, Design & Infrastructure
When your building works against your plant
Factory worker in white protective gear operating industrial machinery in a cleanroom manufacturing facility.
Software
Hidden Factory: Engineering OEE Improvements Across Processing and Packaging Lines
Industrial supply chain infographic showing connected process nodes including ingredient receiving, traceability, refrigeration, processing, quality inspection, data integration, warehouse distribution, and packaging compliance at a nighttime facility.
Regulatory
How Food and Beverage Plants Can Prepare for the Next Regulatory Cycle
View More »