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General Mills Puts Twist on Classic Cereals

Fun variations on cereals like Trix, Lucky Charms, Cheerios, and more seem targeted at consumer trends in snack spaces as well as those looking for healthier options.

General Mills is launching variants--sometimes fun, sometimes healthy--on some of its classic cereals.
General Mills is launching variants--sometimes fun, sometimes healthy--on some of its classic cereals.
General Mills

Honey Nut Mini CheeriosGeneral MillsGeneral Mills announced that it is launching new twists on some big fan-favorite cereals in the coming year. Variations of Trix, Lucky Charms, Reese’s Puffs, Cheerios, and Nature Valley will go after a couple important trends in the sector—cereal as a snack and healthier options.

The cereal sector saw considerable growth through the COVID-19 lockdown, with more people eating breakfast at home. In fact, General Mills was one company that hired additional workers to meet the growing demand. At the same time, the pandemic put consumers’ focus squarely on healthier eating, putting pressure on food and beverage companies to come up with healthier options.

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