Freshpet, Inc. announced that its entire U.S. and Canadian product line has earned Clean Label Project's Purity Award for ingredient quality and safety. This certification is awarded by the nonprofit Clean Label Project that tests products for contaminants to evaluate ingredient quality and safety. Freshpet is the first and, currently, the only pet food brand to be Clean Label Project Certified and have its entire product line recognized with the organization's Purity Award, a distinction reserved for the top third of performers in a product category.
"Twenty years ago, we set out to create a fundamentally different kind of pet food, made from real, simple ingredients and prepared in our own kitchens," says Scott Morris, Co-founder and President of Freshpet. "We believed that by doing things differently, we could deliver cleaner, higher-quality nutrition for pets. Clean Label Project's Purity Award validates that belief and reinforces our commitment to raising the standard for pet food."
To earn the Clean Label Project Certification, products must undergo extensive independent lab testing that tests for more than 100 environmental and industrial contaminants, including heavy metals (lead, cadmium, arsenic, and mercury), bisphenols (BPA, BPS), phthalates (CBP and DEHP), acrylamide, pesticides, and more.
