The Kraft Heinz Company announced the appointment of Nicolas “Nico” Amaya as President, North America, effective February 23, 2026. In this role, Amaya will lead the company’s North America business, overseeing strategy, operations, and performance across Kraft Heinz’s largest market.
Pedro Navio, current President, North America, will step down on February 22 to pursue other opportunities.
“Kraft Heinz has an iconic portfolio of brands, a strong foundation for growth and a talented team in North America,” says Amaya. “The opportunity ahead to modernize these brands for today’s consumer is huge, and we’re making the right investments to do so. I’m excited to join the team and deliver.”
Amaya recently served in senior executive roles at Kellanova, where he played a role in advancing the company’s commercial strategy, operational performance, and organizational transformation. The company says he is recognized for his customer-centric approach, disciplined execution, and ability to build high-performing teams.
“Nico is a proven leader with deep experience driving growth and transformation in complex, competitive markets,” says Steve Cahillane, CEO, Kraft Heinz. “As we continue to transform and build momentum across our North America business, Nico brings the right combination of commercial rigor, operational excellence, and people leadership to accelerate that progress. I worked closely with Nico for many years at Kellogg and Kellanova, and I have great confidence in his ability to lead our North America business as we focus on returning Kraft Heinz to profitable growth.”
