Utz Brands Acquires ON THE BORDER Tortilla Chips

The transaction strengthens the Utz’s national footprint and moves the company into the #3 position in the retail sales tortilla chip sub-category.

Morgan Smith
Dec 16th, 2020
Utz Brands Logo

Utz Brands subsidiaries Utz Quality Foods, LLC and Heron Holding Corporation have completed the acquisition of Truco Enterprises for a total purchase price of $480 million, subject to a customary post-closing purchase price adjustment. The acquisition includes the ON THE BORDER trademarks in the manufacture, sale, and distribution of snack food products in the U.S. and certain other international markets.


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Utz Brands
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