Utz Brands Acquires ON THE BORDER Tortilla Chips

The transaction strengthens the Utz’s national footprint and moves the company into the #3 position in the retail sales tortilla chip sub-category.

Utz Brands Logo

Utz Brands subsidiaries Utz Quality Foods, LLC and Heron Holding Corporation have completed the acquisition of Truco Enterprises for a total purchase price of $480 million, subject to a customary post-closing purchase price adjustment. The acquisition includes the ON THE BORDER trademarks in the manufacture, sale, and distribution of snack food products in the U.S. and certain other international markets.


Construction strategies for volatile F&B markets
See how leading manufacturers are fast-tracking projects despite economic uncertainty. Get proven tactics for overcoming tariffs, labor shortages, and rising costs.
Read More
Construction strategies for volatile F&B markets
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO