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Utz Brands Acquires ON THE BORDER Tortilla Chips

The transaction strengthens the Utz’s national footprint and moves the company into the #3 position in the retail sales tortilla chip sub-category.

Utz Brands Logo

Utz Brands subsidiaries Utz Quality Foods, LLC and Heron Holding Corporation have completed the acquisition of Truco Enterprises for a total purchase price of $480 million, subject to a customary post-closing purchase price adjustment. The acquisition includes the ON THE BORDER trademarks in the manufacture, sale, and distribution of snack food products in the U.S. and certain other international markets.


INTRODUCING! The Latest Trends for Food Products at PACK EXPO Southeast
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INTRODUCING! The Latest Trends for Food Products at PACK EXPO Southeast