Ferrero Group has announced the appointment of Todd Siwak as president and chief business officer of Ferrero North America. Siwak will be responsible for driving the strategic growth of Ferrero’s expanding business in the U.S., Canada, and the Caribbean, including building on its success in confectionery and growing Ferrero’s prominence in the cookie category with Keebler and other distinctive cookie brands, such as Famous Amos and Mother’s. He also will lead the transition of the North American business from being part of an international region to its own distinct area.
Siwak was previously president and CEO of Ferrara, a related company of the Ferrero Group. During his seven years in that role, he oversaw significant revenue and profit growth as a result of organizational restructuring, product revitalizations, and the elimination of operational inefficiencies. Prior to joining Ferrara, Siwak was an operating partner at the private equity firm L Catterton, where he served as Interim CEO for multiple companies in the firm’s portfolio.
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“I’m proud to join Ferrero North America and to build on the momentum here,” says Siwak. “Ferrero has an impressive portfolio of iconic brands and a reputation for product quality and excellence. I’m eager to work closely with this talented team and continue to bring value to the market, while strengthening Ferrero’s position in North America.”
Ferrero has consistently been one of the fastest-growing confectionery manufacturers in the U.S. The company has recently integrated acquired brands including Butterfinger, CRUNCH, and Fannie May. Its presence in the U.S. is also expanding, with additions to its New Jersey headquarters, four new distribution centers, and the announcement of the construction of Ferrero Group’s first-ever chocolate manufacturing plant in North America, located in Bloomington, Ill.