Morinaga America has announced Teruhiro (Terry) Kawabe has been promoted from president and CEO of MAI to chief representative for the U.S. and president/CEO. In his new role, Kawabe will oversee and supervise Morinaga America Foods, the production facility in North Carolina, and Morinaga America, the U.S. corporate division of the company. With MAI’s goal of strategically expanding the U.S. business, Kawabe will look to optimize business management for both companies and drive the strategic expansion of the U.S. market.
Kawabe has worked with Morinaga Group for over 30 years, previously serving as president and CEO of Morinaga Asia Pacific (MAP) in Bangkok, Thailand, before his most recent role at MAI. During his tenure with MAP, Kawabe grew the Hi-Chew brand’s distribution footprint in New Zealand, Australia, and South Africa, tripling the sales volume in three years.
